As a way to expand the March Madness basketball tournament, the governing body of the NCAA is considering expanding the Pac-10 to a Pac 12. By doing so they hope that big name schools such as Texas will join the conference, to give the fans a larger tournament. The idea behind this is to see how they can make the conferences more competitive in a super conference like format. Fans betting on the Pac 10 expanding have two factors to consider as possible reasoning for expansion. Firstly, the Pac 10 could grow, because they are looking to sign a new TV deal for their football programs, which would ultimately carry over into a basketball deal and multimillion contracts for the athletics programs. The latter option is that by expanding the league from either 12 to 16 teams, the Pac-10 can perhaps be another option when the NCAA chooses which conference can have the National title games.

With a possible expansion in the Pac-10 it will be a dream for online betting as fans would be able to bet on dream games during the regular season rather than simply just in the March Madness tournament. Further, the team that would benefit the most as noted earlier is Texas, as they have one of the top athletics programs in the world. Essentially, by joining the Pac-10 or another conference, the Longhorns, would be able to reap the biggest rewards. Texas would be the leader in the Pac-10 division which would also include Arizona State, Arizona, Colorado, and Texas Tech. As well, by collaborating with the Pac-10 the teams led by Texas leaving the Big 12 would be able to gain more money on television deals previously noted. As well the biggest benefit of a change, at least for Texas, is that they would only have to make one West Coast trip a year instead of going multiple times.